"Switch: How to change things when change is hard" by Chip and Dan Heath and the SWITCH framework have had a huge impact on the Fossil Fuel Age Challenge. Why? Well because dawning the Eco Enlightened Age is a pretty bit Switch! If you have not read this book it is a must read for really everyone The goal of this educational challenge is to encourage influential people to read the book and then post a comment about their thoughts. Hopefully we will receive some great additional ideas as well as examples of the SWITCH framework in action. I am confident all those that read the book will benefit from it and that the rest of us to gain from their collective wisdom! I have purchased a number of copies and will be sending them out. I have also asked that when finished, the book be forwarded to someone the reader feels is influential so we can broaden the challenge.
SWITCH Thought Leader Challenge
San Francisco, CA 94127United States